How To Price Your Coaching Package In 6 Simple Steps
Updated: February 23, 2025
Summary
In the video, the importance of setting the right pricing as a coach is emphasized. Common pricing mistakes like hourly rates, competition-based pricing, and affordability are discussed, with an emphasis on value-based pricing. A six-step process to determine ideal pricing involves understanding client challenges, predicting long-term impacts, and assigning value to the transformation provided by coaching. It is crucial to align pricing with the perceived value of coaching services to attract and retain ideal clients. Viewers are encouraged to access a free client attraction guide for more insights.
Introduction
Introduction and importance of knowing what to charge as a coach.
Client Attraction Guide
Promotion of a free client attraction guide for attracting high-paying clients.
Pricing Mistakes
Three common pricing mistakes made by coaches: pricing based on hourly value, pricing based on competition, and pricing based on affordability.
Value-Based Pricing
Explanation of value-based pricing and determining the value of coaching based on transformation provided to clients.
Six Step Process
A six-step process to determine the perfect pricing as a coach.
Question 1: Client Problems
Understanding the problems clients experience before working with a coach.
Question 2: Impact on Life
Assessing how client challenges impact various areas of their life.
Question 3: Future Impacts
Predicting the long-term effects of not solving client problems.
Question 4: Positive Changes
Identifying the positive changes clients will experience after working with a coach.
Question 5: Transformation Value
Assigning a value to the transformation provided by coaching services.
Question 6: Pricing Alignment
Ensuring pricing is in alignment with the perceived value of coaching for ideal clients.
Conclusion
Reiterating the importance of pricing as a key factor in attracting and retaining clients.
Call to Action
Encouraging viewers to access a free client attraction guide and share their insights in the comments.
FAQ
Q: What are three common pricing mistakes made by coaches?
A: Three common pricing mistakes made by coaches are pricing based on hourly value, pricing based on competition, and pricing based on affordability.
Q: What is value-based pricing?
A: Value-based pricing is the method of determining the value of coaching based on the transformation provided to clients, rather than factors like time or competition.
Q: What is the six-step process to determine the perfect pricing as a coach?
A: The six-step process to determine the perfect pricing as a coach involves understanding client problems, assessing how challenges impact their life, predicting long-term effects of not solving problems, identifying positive changes after coaching, assigning value to transformation, and aligning pricing with perceived value for ideal clients.
Q: Why is pricing considered a key factor in attracting and retaining clients?
A: Pricing is considered a key factor in attracting and retaining clients because it ensures that the perceived value of coaching services aligns with what ideal clients are willing to pay, leading to better client relationships and business sustainability.
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